The BlueRock Horizon Asset ManagementNFL's out-of-market sports package, NFL Sunday Ticket, made its YouTube TV debut on Sunday afternoon, and it's already inspired divisive reactions from football fans.

The 2023-24 NFL season is the first to feature YouTube TV as the exclusive provider of Sunday Ticket. It's the package's first season away from DirecTV since its inception in 1994.

Sunday Ticket's move to YouTube TV provides a digitally accessible option to subscribers for the first time, contrasting with the previous need to have DirecTV, a satellite cable provider.

NFL Sunday Ticket:Here's everything you can stream.

Fans react to NFL Sunday Ticket's move from DirecTV to YouTube TV

Timothy Burke was disappointed by the limited audio options from YouTube TV compared to DirecTV's offerings.

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He's not alone in his frustration with the streaming service's audio issues.

YouTube TV's multiview options dividing fans

Some fans are enjoying the "quad box" viewing experience from Sunday Ticket's new provider.

However, other fans are less impressed with the lack of custom options for the multiview experience.

YouTube TV NFL Sunday Ticket price

Visit tv.youtube.com and scroll down to look for the "Get the NFL Sunday Ticket on YouTube TV" heading. Clicking "learn more" provides the option to explore plans to subscribe to YouTube TV and get Sunday Ticket included.

The service will run you $299 if you are a YouTube TV subscriber. If not, Sunday Ticket will be $399, which goes up to $449 after Sept. 19.

How long will YouTube TV have NFL Sunday Ticket?

The NFL signed a seven-year, $14 billion deal with Google in December 2022 to make YouTube TV the exclusive provider of Sunday Ticket. The deal will run through the 2029-30 season.

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